Search Engine Optimising is the technique you must know in 2021. This can create a great job scope either it is online or offline. So better read this complete article.
Search Engine Optimising: Ultimate Guide 2021
Search Engine Optimising is very crucial if you are a blogger. If you publish any kind of content on the internet, then you should understand Search Engine optimization. Here is an ultimate guide for search engine optimizing your blog or website.
Also, they make money from Affiliate Marketing like Amazon.
Amit Agrawal, an Indian Blogger makes about $60,000 per month. Similarly, Harsh Agrawal makes more than $50,000 per month from blogging.
All these incomes are possible when you get genuine organic traffic to your blog or website.
So, Search Engine Optimising is an important part of bloggers.
Let me begin with how you should write an article.
Finding a proper niche is very important before writing an article.
Also, if you are targeting a micro-niche blog, you should purchase the domain as per your niche.
You can choose a micro-niche along with the products. Such products are being sold on websites like Amazon, Flipkart, etc.,
They can have affiliate options. You can now monetize your website with both Google AdSense and Amazon as well.
Niche oriented websites can make more money either from Google AdSense or Affiliate Marketing.
As they have a similar audience, they get similar company ads on their sites.
You should have the keyword on your domain for your micro-niche blog.
The unique contents on the micro-niche blog tend to rank higher as per the new update on the Google Search Algorithm.
2. Keyword Research
Keyword Research is necessary in order to get visitors to your site.
You should always write the contents that people are searching for. This way you are Search Engine Optimising from the beginning.
Focus on the user intent while writing the article. The best free tool for Keyword researching is the Google Keyword Planner and Ubersuggest.
Type in your keyword, choose the country and download the keywords.
It is said to use Long Tail Keywords.
But, the competition on Long Tail Keywords has increased rapidly.
Before 2019, it was easy to rank using Long Tail Keywords, but it is not easy now.
You can find out so many keywords that have search volume but no authority website ranking.
I like the competitor’s analysis tool of Ubersuggest by Neil Patel.
You can type in a URL of your niche website and find out the keywords, it is ranking for.
It shows complete keyword, monthly searches, Search Difficulty, etc.
Just download the keyword lists.
You can download it and open it with Excel.
Now sort the list as per the length of keywords.
Then, you should try searching these Long Tail Keywords with double quotes (“Long Tail Keyword”).
If you get a few results then you can work on these keywords.
Also, look into the websites of the search result.
If you do not see any authority website, then you can work.
If you see social media, forums, etc. then you can work.
The purpose of visiting your blog by any visitors has to be fulfilled. This increases CTR.
Ultimately, the authority of your website increases.
It builds trust with an audience. They come to your site again typing your domain name on the Search Bar.
3. Writing Article for the blog post
Writing a good blog post helps you to rank on the search engine. You should set the main keyword for your article.
The main keyword should be included in the title, URL and Meta Description of your article.
Along with this, you should add this keyword in the ALT Tags of the image in your article.
Furthermore, adding the related keyword in the subheadings and in the body of the content is required.
Remember to add effects like Bold, Italics, Underline, Font colors, etc. on your keywords. This helps Google Bots to understand the article and which keywords to index for this post.
Also, always add a video to your article. It fulfills the requirement of the visitor.
Even if your article missed something, then visitors can get the required information form the video.
Also, try adding the Question and Answers section to your blog post.
Include the queries related to your article and answer it exact to the point.
4. Adding Links
Linking your articles with external and internal links is necessary. After writing a complete article, always find the trusted and high authority websites to link out.
Many people have the misconception that giving external links can affect their blog.
But, the reality is that it affects but in a nice way.
If you link out to the authority websites, then you also become a genuine content creator. The visitors trust you.
It increases the credibility of your website.
Similarly, adding internal links will engage your audience. It is a juice for your content and is Search Engine Optimising.
Infographics are informative graphical contexts. They are eye-catching and easy to read. Such contents tend to rank higher.
Research says that 90% of information is transferred through visuals to the brain. Infographics are likely to read 30 times more than text.
Also, it has a high user engagement. It has high potentials to gain social shares.
Now, publish the article on your blog post after passing the checklist.
- Catchy Title with Main KeywordMeta Description
- Clean URL with targeted Keyword
- Organize content with headings
- Break Long Paragraph into short
- Use simple and easy language to understand
- Add featured image
- Add target keyword on ALT Tags, caption and description of the image
- Add Trusted high authority external links
- Add Internal Links
- Check the Links added in your article either it is broken
- Proofreading and correcting the grammatical errors
- Add Tags and Categories
7. Submit to Webmaster – Search Engine Optimising
Google and Bing are the popular Search Engines. You should submit your website to both of them. If possible you can submit your website to multiple search engines as well.
Webmaster Tools For Google
There is a webmaster tool for google. People also say google webmaster tolls. It is known as Google Search Console. Before 2019, it used to be called as Google Webmaster Tool.
To submit your website on Google Webmaster, you need to sign up for the Google Search Console.
If you have Google Account, then it is on few clicks.
You can easily add your website to google webmaster.
Similarly, add your website to Bing webmaster.
It is also possible to verify your website on Bing Webmaster with Google Account.
After verifying and submitting your website on the search engines, you should also submit a sitemap of your website.
The sitemap has all links to your website.
So, the bots of search engines can easily crawl and index your site from the sitemap.
Also, you should add the code from Google Analytics. It gives detail information on the visitors to your website.
You can see the real-time traffic to your site. Also, find out the keywords through which visitors are reaching your blog.
Furthermore, the device they use, the page they visit, their age, country, etc. You can use these days to target the audience and write future articles.
Google Page Speed Insights
Similarly, another important factor for SEO is page speed. You can check the page speed of your website and analyze the site from the official Google Page Speed Insights.
Research says that the page should not take more than 3 seconds to load.
If the page speed of your website is even 10 Seconds then the bounce rate is expected to be more than 123%.
Also, there is another tool Gtmetrix. It helps you to get speed page insight into your website. So, you need to reduce the page loading time and bring it to less than 3 seconds.
Should I use Google Adsense or Amazon Affiliate?
You can use both of the ways to monetize your blog.
If you have huge search traffic you can use as per the requirement.
Sometimes, you may have chosen the niche that has a very low CPC.
In that situation, if you have a buying audience, you can use amazon affiliate only.
This way your audience will not be disturbed by the ads. The conversion rate will be high for your amazon sales.
In some cases, you write a specific problem-solving article.
Let’s take an example, you wrote an article about Unlimited SSD Hosting Under $100. In this case, you have very limited traffic to your site.
But, the number of traffic you get from this article is genuine people. They really want to purchase hosting.
So, if you are writing genuine information and using the hosting affiliate, then you can make more money.
This way solving a genuine problem can make you more money from less traffic.
FAQs about Search Engine Optimising
Search Engine Optimising is never an easy job until you understand the basics of SEO. This is the best way to make money for bloggers.
But, remember, Search Engine Optimising – SEO is not the quick way to rank your article on the search engines. It takes time and depends on the quality of the SEO you have done.
Also the keywords you have focused also depend on the ranking of your article.